Rewind: Strategyn’s Tony Ulwick on Jobs-to-be-Done

Intercom co-founder Des Traynor talks to Tony Ulwick, the inventor of outcome-driven innovation and a decades-long champion of jobs-to-be-done as a method for product design.

Read a full transcript here: https://www.intercom.com/blog/podcasts/podcast-tony-ulwick-on-jobs-to-be-done/

This episode was originally published on 12/10/15

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