The GOAT Whisperer: The Man Who Lured Tom Brady To Tampa

Before this season, the Tampa Bay Buccaneers had not been to the playoffs in twelve years, and most of those seasons they weren’t even close. But now, in a remarkable turn of events, the team is heading to the Super Bowl for the first time since 2002. It might seem like a dramatic one-year turnaround, fueled entirely by the signing of Tom Brady. But the team has been quietly building toward a Super Bowl run for some time under GM Jason Licht. Today, The Athletic’s Greg Auman joins us to discuss on how Licht has rebuilt the Bucs from the ground up during his seven years at the helm, and how the team and staff he assembled helped lure Tom Brady to Tampa. Plus: What the Bucs will have to do to upset the Chiefs' juggernaut offense.

Read Greg Auman's full story about Jason Licht:

https://theathletic.com/2339835/2021/01/22/the-goat-whisperer-jason-licht-has-built-a-new-bucs-identity-around-tom-brady/?source=theleadpodcast

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