In episode 58, Simon talks to John Elkington, Co-Founder & Chief Pollinator at Volans. John is one of the founders of the global sustainability movement, an experienced advisor to business, and a highly regarded keynote speaker and contributor, from conferences to advisory boards. In 2008, The Evening Standard named John among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru”, and as “an evangelist for corporate social and environmental responsibility long before it was fashionable”. In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank. John has addressed over 1,000 conferences around the world. He was a faculty member of the World Economic Forum from 2002-2008. He has served on over 70 boards and advisory boards. John has won numerous awards and is the author or co-author of 19 books. The 20th book was published in April: Green Swans: The Coming Boom in Regenerative Capitalism (Fast Company Press).