Morning Brew Daily Southwest Scraps Free Checked Bags & Tariffs Hit Steel and Aluminum
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Mar 12, 2025 Southwest Airlines is shaking up the travel game by ending its beloved free checked bags policy, a move influenced by economic pressures. Meanwhile, Trump’s tariffs on Canadian steel and aluminum are sending chills through the markets. Greenlanders are gearing up to discuss their independence, with their mineral-rich land at the center of geopolitics. On a lighter note, Japan is witnessing record snowfall, drawing in skiers but also presenting safety challenges. It's a fascinating blend of economic shifts and climatic curiosities!
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Othello's Broadway Triumph
- Broadway saw a historic week with Denzel Washington and Jake Gyllenhaal's Othello.
- The play grossed $2.8 million, setting a record for a non-musical production.
Southwest's Baggage Fees
- Southwest Airlines is ending its free checked bags policy, marking a major shift.
- This decision comes amid financial pressures and activist investor involvement.
Southwest's Differentiation Dilemma
- Southwest's previous analysis showed bag fees could generate revenue but cause market share loss.
- The airline now faces the challenge of differentiating itself without its unique baggage policy.