Ep 382: Helping Clients Stay The Course With A More Total Relationship Approach To Their Near-Term Cash Flow Needs with Tyson Ray
Apr 23, 2024
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Tyson Ray, CEO of FORM Wealth Advisors, shares insights on their 'Total Relationship' planning approach, strategic growth, and operational challenges in managing $900M AUM. Topics include scaling advisory firms, fee structures, team dynamics, client relationships, customized portfolios, total relationship philosophy in financial planning, and reimagining success through deep client relationships.
Align near-term spending needs with portfolio management reduces financial stress during market downturns.
Tailored client experiences enhance loyalty and set Form Wealth Advisors apart from traditional financial firms.
Transparency in fee structure at Form Wealth Advisors caters to individual client needs effectively.
Lessons learned from growth challenges highlight the importance of due diligence and maintaining service quality.
Deep dives
Developing a Total Relationship Approach to Client Financial Planning
Tyson Ray, the CEO of Form Wealth Advisors, has revolutionized financial planning by introducing the Total Relationship Approach. This approach focuses on aligning clients' near-term spending needs with portfolio management to reduce financial stress during market downturns.
Building Close Client Relationships through Personalization and Wow Factor Gifts
Form Wealth Advisors fosters close relationships by sending personalized WOW factor gifts to mark significant events in clients' lives. Their emphasis on tailored client experiences enhances loyalty and engagement, setting them apart from traditional financial firms.
Optimizing Fee Structure for Client Value and Transparency
Form Wealth Advisors differentiates its fee structure by separating portfolio management and ongoing client service fees, offering transparency and ensuring clients understand the value they receive. This breakdown caters to individual client needs and justifies the fee structure effectively.
Navigating Growth Challenges and Learning from Acquisitions
Tyson's firm successfully navigates growth challenges through strategic hiring and acquisitions. Lessons learned from acquiring practices highlight the importance of due diligence and structuring teams to maintain quality service amidst growth.
Ensuring Consistent Client Experience Through Systematized Processes
Systematizing processes at Form Wealth Advisors ensures a consistent client experience across all interactions. By investing in the right team structure and proceduralizing workflows, the firm maintains quality service standards during growth phases.
Success Paths for Financial Advisors
Financial advisors can progress in their careers by focusing on developing success paths that enhance client relationships. By publishing informative books and understanding the impact they have on clients' lives, advisors can build meaningful connections. Collaborating with influential figures and reviewing previous work can inspire growth and adaptation. Through strategies like 'total relationship investing,' advisors can increase revenue by offering diverse value to clients.
Comprehensive Financial Planning Approach
Embracing a comprehensive financial planning approach involves prioritizing clients' short to intermediate financial goals and needs. By focusing on life plans that assess family dynamics, health, travel, and major purchases, advisors can tailor solutions effectively. Tracking cash flow requirements and utilizing CRM tools help in managing clients' individual financial objectives and ensuring optimal portfolio management.
Creating Deep Client Relationships
Building deep client relationships involves understanding individual client needs and desires beyond financial performance. Engaging in personalized gift-giving based on clients' life events fosters strong connections. Encouraging team involvement in client relationships and using personalized communication tools enhances client engagement and loyalty. By focusing on family dynamics, major life changes, and emotional connections, advisors can foster lasting client trust and satisfaction.
Tyson Ray is the CEO of FORM Wealth Advisors, a hybrid advisory firm based out of Wisconsin that oversees approximately $900 million in assets under management for just over 800 client households. Tyson's unique "Total Relationship" planning approach emphasizes assessing clients' immediate lump sum spending needs, such as new car purchases or vacations, to ensure their portfolios maintain sufficient cash reserves for these goals.
Listen in as Tyson talks about his firm's unique approach, their strategic growth through acquisitions, and the crucial lessons learned on due diligence. He also shares the operational challenges he experienced, as well as the solutions he found that have streamlined his firm's operations.
Securities through Raymond James Financial Services, Inc. Member FINRA / SIPC. Investment advisory services are offered through Raymond James Financial Services Advisors Inc. FORM Wealth Advisors is not a registered broker/dealer and is independent of Raymond James Financial Services. Raymond James and its advisors do not provide tax advice. Podcast guest is Tyson Ray, CEO, Founding Partner, Senior Wealth Advisor at FORM Wealth Advisors. FORM Wealth Advisors is located at 431 Geneva National Ave S, Lake Geneva, WI, 53147; 262-686-3005.
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