Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce experts.

Topics discussed include: Jennifer’s advice for other leaders looking to change from one specialty to another (5:46), the role that content plays in a digital strategy (11:27), balancing strategy between innovation and evergreen products (13:50), the importance of forming meaningful connections with your team (17:29) and an overview of the Danone portfolio (19:22).

Connect with Jennifer: https://www.linkedin.com/in/jenniferangelus/

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Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

The Connected Commerce Rocket Ship with Danone’s Jennifer Angelus