The Rise Productive Podcast 155 - Laura Johns on Building a Fractional CMO Business
In this episode, Demetri and Chantz interview Laura Johns, discussing aspects of marketing agencies, client relationships, and operational strategies. They delve into handling client expectations, agency branding through personal representation, and red flags to watch for when vetting potential clients. Laura emphasizes the importance of an abundance mindset over a scarcity mindset, maintaining honest conversations with clients, and identifying crucial performance metrics in marketing campaigns. The conversation touches on various client-related challenges, including tracking discrepancies, budget allocation, and unexpected scenarios encountered while running ad campaigns.
Thank you as always for listening. What did you think of this episode? Please leave us your thoughts about the episode and a rating on Apple Podcasts. We'll be responding to comments every Saturday on the main podcast!
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