In this episode, Trevor and Aidan interview Alexander Mohr, the Executive Director of EFFA, the European Flavour Association. They discuss the influence of values and lobbying in the flavor industry, challenges faced in monitoring and providing valuable information, legislative challenges, efforts to educate consumers and change industry perception, misconceptions in chemistry and attacks on science, the BSF network, and the importance of engagement.
Advocacy and lobbying are crucial for the flavour industry in navigating legislative processes and maintaining a strong reputation.
The flavor industry faces challenges in adapting to evolving regulations and the trend towards organic and sustainable practices.
Taste and smell preferences are influenced by both universal factors and personal associations, making the study of flavors intriguing and dynamic.
Deep dives
Flavour Talks Podcast Overview
The Flavour Talks podcast is an exploration of the world of flavours, discussing the people and processes behind the creation of great-tasting food. The podcast is hosted by Alexander, the Executive Director of the European Flavour Association. He shares insights into the differences between how flavours and fragrances are treated on a legislative level in the European Union. The podcast covers topics such as advocacy, lobbying, and the importance of maintaining a strong reputation. Alexander also emphasizes the significance of the flavour industry's role in the B2B sector and the challenges of advocating for B2B concerns. Overall, the podcast provides a valuable and informative look into the multifaceted world of flavours.
The Influence of Legislation on the Flavour Industry
The podcast delves into the impacts of legislation on the flavour industry, with a particular focus on the European Union's regulatory framework. It highlights the importance of advocating for the industry's interests and the need to navigate the complexities of legislative processes. Alexander discusses the potential challenges posed by evolving regulations and the trend towards organic and sustainable practices outlined in initiatives like the Farm to Fork Strategy. He also emphasizes the role of the Union List, which includes approved flavouring materials, and the need to ensure its preservation amidst possible changes in regulations.
The Fascination of Taste and Smell
The podcast explores the intriguing aspects of taste and smell and their impact on human perception. Alexander discusses the universality of preferences for certain tastes and aromas, highlighting the shared enjoyment of flavors like chocolate and orange juice. He also reflects on how personal associations and memories can influence the perception of taste. The conversation touches on the cultural and developmental factors that shape individual tastes and preferences. Alexander finds the study of taste and smell fascinating, particularly in relation to the innovation and trend-driven nature of the flavour industry.
The Image of Fragrances versus Flavours
The podcast contemplates the varying perceptions of fragrances and flavours. It suggests that fragrances often enjoy a better image due to their association with luxury and indulgence. Fragrances are seen as an appealing sensory experience packaged in an attractive manner, which contributes to a positive perception. In contrast, flavours may face more scrutiny as they are consumed and impact the body directly. Alexander points out that the luxury aspect of fragrances and the higher price point may also influence their perceived value and desirability over flavours.
Overview of Effa and its Role in the Flavour Industry
The podcast provides an overview of Effa, the European Flavour Association. Established in 1961, Effa represents the flavour industry in Europe. The association works to support its members and address regulatory developments within the European Union. They advocate for the industry's interests and collaborate with global associations to shape regulations and facilitate information exchange. Effa plays a vital role in monitoring trends and regulatory changes, supporting growth, and education within the industry. The podcast highlights the importance of networks, collaboration, and proactive engagement to navigate the evolving landscape of the flavour industry.
Our hosts Trevor Groome and Aidan Kirkwood talk to Alexander Mohr, the Executive Director of EFFA, the European Flavour Association. Alexander speaks about his way from steel to flavours, explains how EFFA works and gets surprised by Trevor's unconventional thinking.
