Financial Decoder What's Driving Women's Investing Trends?
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Aug 18, 2025 Join Jeannie Bidner, head of Schwab's branch network and sponsor of the Women's Interactive Network, as she dives into the evolving landscape of women investors. She discusses a recent survey revealing rising confidence and engagement among women of all ages. Listen in for insights on generational trends, such as older women focusing on retirement and younger women exploring investments with curiosity. Jeannie also emphasizes the importance of community support and the unique financial challenges women face, advocating for openness in investing conversations.
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Younger Women Start Sooner And Feel Empowered
- Women are starting to invest earlier and feel more empowered and optimistic about their financial futures.
- Millennials began investing around 27 while boomers started near 36, showing a clear generational shift.
High Enjoyment And Empowerment Among Women Investors
- A large majority of women report enjoyment and empowerment from investing, signaling rising engagement.
- 91% feel empowered and 83% say they enjoy investing, which may boost long-term participation.
Persistent Barriers Despite Progress
- Key barriers remain: lack of financial knowledge, feeling of insufficient funds, and not identifying as an investor.
- Structural issues like pay gaps, caregiving breaks, and longer life expectancy also complicate planning.