Conversations With Coleman Understanding the Black Conservative Vote with Janiyah Thomas
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Sep 20, 2025 Janiyah Thomas, Black Media Director for Donald Trump's 2024 campaign, shares her insights on outreach to Black voters and her conservative influences. She discusses the dynamics of crime and family in communities like D.C. and sheds light on the motives behind Trump's National Guard deployment. The conversation also touches on media controversies, including responses to Charlie Kirk's assassination and the pressures faced by broadcasters like Jimmy Kimmel. Janiyah’s perspective offers a unique look into the intersection of politics and race.
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From Intern To Black Media Director
- Janiyah described her path from Virginia to GOP politics through internships and RNC roles.
- She worked as Black media coordinator for the RNC, then for Tim Scott and Trump campaigns.
Cultural Fluency Trumps Generic Messaging
- Janiyah argues Republicans often miss cultural nuance without community-tuned communicators.
- She prioritized reaching Black male voters via podcasts and nontraditional platforms.
Authenticity Drives Cross-Group Appeal
- Janiyah credits Trump's authenticity and directness for broad appeal.
- She says his plainspoken style connects across ages and backgrounds.