In this episode of the #howigothere series, Maja Voje and TK Kader discuss the different GTM strategies, with an emphasis on growing your business organically. They discuss the importance of understanding the math behind generating revenue, messaging, and personas, and the concept of an early majority. You’ll learn how to create a content strategy that resonates with your target persona, and why building relationships is an essential part of the process.

You’ll also hear about the SaaS flywheel of acquisition, activation, retention, conversion, and re-engagement, as well as the law of averages.

Key Takeaways:

[02:30]: The importance of understanding your target audience and creating a buyer persona

[05:15] How to create a content strategy that resonates with your audience

[09:00] The role of social media in growing your audience organically

[12:45] The importance of building relationships with your audience and creating a community

[16:20] How to measure the success of your go-to-market strategy and make adjustments as needed

About TK Kader

TK Kader was a Founder of ToutApp and SVP of Strategy of Marketo where he worked on go-to-market strategies. He now runs Unstoppable, where he works with SaaS Founders on their GTM. TK also wrote an Amazon best-selling book Unstoppable- Performance Blueprint for Unstoppable CEOs & Founders.

Links:

TK Kader’s LinkedIn

https://www.tkkader.com

TK Kader’s YouTube

#169 - Bridging Python and Rust: An Interview with PyO3 Maintainer David Hewitt