In this episode, I talk with Jeroen Plink, co-founder of Legal Tech Hub, recorded at Lexpo 2025. We explore why generative AI isn’t just another legal tech tool but a true game-changer for the industry.

Jeroen explains how law firms can move from selling hours to building scalable legal products—and why that shift is both urgent and challenging. We discuss the cultural hurdles, the need for real sales skills, and the risk of being left behind as clients demand more tech-enabled solutions.

Enjoy this sharp, honest conversation about the future of legal work and what it takes to stay ahead.

Beyond Billable is a collaboration with NIO House Amsterdam and Lexpo, the legal innovation event.

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Jeroen Plink: The S word and productization of legal services