Theater of Retail: Looma's Ned Brown on why in-store media needs its own creative approach

Looma's Chief Creative Officer Ned Brown joins James Kotecki to discuss the creative vision behind effective in-store digital media. 

Brown shares insights on balancing commercial performance with authentic storytelling, and how "stubborn intentionality" helps Looma create experiences that serve both brands and shoppers in the increasingly screen-rich retail environment.

https://theloomaproject.com/

Topics include:

• How brand goals, screen types, and specific in-store locations guide content strategy

• Why adding audio is powerful - and how it can go wrong

• Whether artificial human hosts have a place in stores