What Shopify Store Owners Get Wrong With Marketing (with Kurt Elster)

This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really dig into his numbers you’d find that a third of those downloads came from me in the last month if we’re being honest). Kurt breaks down:

• What most new Shopify store owners get wrong when it comes to marketing today.
• The general do’s and don’ts in ecommerce marketing, including the do’s and dont’s with website pop-ups, email, ads, and text messaging.
• The four key metrics every Shopify store owner should be tracking religiously if they’re serious about growing their business: traffic growth, repeat customer rate, add to cart rate, and average order value.

Show Notes & Links

• [7:18] What do most new Shopify owners get wrong?
• [15:32] What other mistakes do Shopify store owners make early on?
• [23:21] How do you know which marketing channels to pick?
• [30:09] Kurt’s Do’s and Don’t for: On-site conversion, ads, email, and text.
• [36:31] If I hired you as my ecommerce coach, what metrics would you want me to report?
• The Ecommerce Marketing Show Home
• Kurt Elster on Twitter
• Dave Gerhardt on Twitter

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