The Story of a Brand First Light Whiskey - Smooth Coffee-flavored Whiskey for Everyone
This episode is brought to you by Saral and Vdriven.
In today’s episode, we interview Ryan Espi, Co-Founder & CEO of First Light Whiskey. First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail.
It’s made with naturally gluten-free 99% corn whiskey, real coffee extract, and raw blue agave — crafted with love on the coast of Southern California.
Highlights include:
* His Gratitude Story
* What his mentor taught him: “All Boats Rise.”
* What he took for granted about his parents
* Taking the Van Wilder path in college
* The lesson he learned from his design firm
* How did he get started with First Light, and why
* How his hobbies and passion make him a better version of himself
* Deciding what type of company they wanted to build
* Overview and challenges of the alcohol industry
* Breaking down the First Light recipe
* Why they want people to have a First Light moment: How they named the brand
* Internal challenges as a manager and leader
* Advice for founders
* Launching a D2C offer
* What he’s proud of about the brand
Join Ramon Vela and Ryan Espi as we break down the inside story of First Light Whiskey on The Story of a Brand.
For more on First Light Whiskey, visit: https://www.firstlightwhiskey.com/
Simply search for “The Story of a Brand” on your favorite podcast player.
*
Today’s sponsors:
Vdriven - A Partner to CPG brands: https://www.vdriven.com/
Are unauthorized distributor deductions hurting your bottom line and cash flow? Vdriven has recovered over $1 million in erroneous deductions from distributors. Vdriven supports brands with deduction management and an array of services to accelerate sustainable growth. Schedule a call today.
SARAL - Your Influencer Assistant Tool for Brands): https://www.getsaral.com/champions/ramon
SARAL is offering an exclusive 14-day free trial for my listeners. They will also do a special strategy session to make sure you’re set up for success. Go to my special link.