Utilizing Data Science to Safeguard Your Customer Base from Cyber Attacks with Dimitris Theodorakis, VP of Research at HUMAN
Jul 25, 2023
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Dimitris Theodorakis, VP of Research at HUMAN, discusses bot detection, threat models, mal-vertising, and the strategies used to detect security issues. The podcast also covers risks faced by organized crime in advertising fraud, collaboration between HUMAN and Snowflake, recent takedown of an advertising fraud operation, and safeguarding against cyber attacks.
Human Security specializes in bot detection and distinguishes between human and automated bot activity by analyzing data at different levels: network, device, and behavioral.
Human Security continuously improves their detection capabilities and develops new techniques to combat evolving bot behavior, adapting to the increasing sophistication of bot operators.
Deep dives
Bot Detection and Behavior Monitoring
Human Security specializes in bot detection and distinguishes between human and automated bot activity by collecting signals at different levels: network, device, and behavioral. They analyze data using proprietary algorithms, including rule-based techniques, statistical techniques, and machine learning models.
Evolution of Bot Activity and Challenges
Bot operators have become more sophisticated over the years, such that bots now often behave like real humans, making it difficult to differentiate between genuine user activity and automated bot activity. Human Security adapts to these challenges by continuously improving their detection capabilities and developing new techniques to combat evolving bot behavior.
Collaboration with Snowflake and Future Challenges
Human Security has a longstanding partnership with Snowflake, utilizing their data warehouse to store and process vast amounts of data for their bot detection and detection activities. The two companies are exploring multi-cloud environments, optimizing machine learning models within Snowflake, and utilizing the Snowflake marketplace to share data with customers. While facing challenges posed by the increasing sophistication of generative AI models, Human Security remains committed to protecting online integrity through detection, regulation, and building trust in content authenticity.
In this episode, Dimitris Theodorakis, VP of Research at HUMAN, talks about the nuances of bot detection, threat models, and mal-vertising. Dimitris also speaks into the strategies his adversaries are taking to attack and how those same strategies can also be used to detect the bots causing security issues. As Steve says, it’s a lot like a battle currently taking place in the metaverse.
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