The Look & Sound of Leadership

Project The Image You Want

Oct 9, 2008
Learn how to manage workplace perceptions and project the image you desire. Discover Katerina's journey from overcoming public speaking fears to mastering executive presence. Get tips on selecting descriptive adjectives and incorporating them into daily actions. Engage in a future-focused exercise to define your ideal self-image. Ultimately, embody your chosen words in every interaction, ensuring they become a natural part of your presence, rather than just a scripted routine.
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ANECDOTE

Executive Rise And Presentation Prep

  • Katerina rose quickly to become a division president before 40 and hired Tom Henschel to conquer public speaking fear.
  • After mastering nerves, they shifted to fine-tuning executive presence for an international presentation with press present.
ADVICE

Pick Two Or Three Target Words

  • Choose two or three adjectives you want others to use about you and make them your daily targets.
  • Regularly ask yourself during events, "Am I being [target words] right now?" to build conscious projection.
ADVICE

Use A Future-You Exercise

  • Imagine yourself five years ahead in your ideal role and note what colleagues would say about you as you leave a meeting.
  • Choose two or three of those words and think of them while preparing and during interactions without scripting behavior.
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