In Clear Focus cover image

In Clear Focus

In Clear Focus: Stop Asking for Logos with Alex Santiago

Nov 21, 2023
29:54

IN CLEAR FOCUS: Award-winning creative strategist Alex Santiago discusses his experiences with the 4A's Multicultural Advertising Internship Program, becoming a creative director at Publix Supermarkets, and establishing his own agency. Alex's approach to strategy focuses on human connections, captured in his book, "Stop Asking For Logos," which offers insights for entrepreneurs and creative professionals seeking to navigate the complexities of integrated marketing with empathy and clarity.

 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode