Reverse Engineering PR Media: Start with What’s Newsworthy | Seth Farbman's Podcast

In this fresh-off-the-press conversation, host Seth Farbman sits down with Omar Hamdi, CEO of Pathos Communications (LSE AIM: NEWS) one of the newest publicly listed companies in the world, having listed just weeks before this recording.

Omar shares the bold vision behind Pathos: using AI and a completely reversed PR model to democratize access to real media coverage for the 400 million small and medium-sized businesses worldwide. No more expensive retainers, no more cold pitching editors Pathos only gets paid when a client is actually published.

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Vstock Transfer – https://www.vstocktransfer.com/
Share Media – https://www.sharemedia.co/

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Guest featured in this episode: 
Omar Hamdi, CEO, Pathos Communication
LinkedIn-https://www.linkedin.com/in/omar-e-hamdi/?originalSubdomain=uk

About the Show
From Startup to Stock Exchange, hosted by entrepreneur and investor Seth Farbman, spotlights the journey of founders and CEOs as they scale their companies from early ideas to public markets. Each episode features candid conversations with leaders across industries, offering insights on growth, fundraising, branding, and the mindset it takes to build a company that lasts.

Timestamps:

00:00 – Welcome & Intro 
02:55 – What Pathos does.
05:18 – The Big Vision: Every SMB Deserves a News Story 
07:02 – Omar’s Background: From BBC Producer 
08:55 – Why Authority & Trust in Media Matters More Than Ever 
09:52 – Reversing the PR Model: Start with What’s Newsworthy, 
12:19 – The Suez Canal Ship & the Overnight Sexy Logistics Consultant
13:45 – Why Go Public? The Intangible Benefits of an AIM IPO 
17:53 – Why Choose London’s AIM Market? 
34:07 – What’s Next for Pathos

Connect with Seth
LinkedIn – https://www.linkedin.com/in/sethfarbman/
Instagram – https://www.instagram.com/sethfarbmanstock
TikTok – https://www.tiktok.com/@sethfarbman
Twitter (X) – https://x.com/sethfarbman1