

A two week deadline for TikTok, A TikTok deal for RumbleFish and Celines Barrington has an axe to grind
Jun 30, 2025
The clock is ticking on TikTok with a potential U.S. acquisition looming. Discussions revolve around a pivotal licensing deal with Rumblefish, highlighting the financial struggles musicians face. Celines Barrington voices her concerns, pushing for greater financial literacy in the industry. Empowering creatives becomes central, as the need for tailored coaching and workshops for informed financial decisions is stressed. It's a mix of urgency, advocacy, and the fight for a healthier music ecosystem!
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TikTok Sale Uncertainty
- The announcement about a TikTok U.S. buyer uses a 'two weeks' frame often meant to let media forget the promise.
- Finding a buyer is one challenge; gaining China's agreement is an entirely different matter.
Rumblefish & ByteDance Deal
- Rumblefish signed a global deal with ByteDance to handle music licensing for TikTok and CapCut.
- Metadata and publishing funds should transcend borders for global music business effectiveness.
Industry Summer Slowdown & Spotlight
- The music industry conferences enter a slow period during summer with international festivals ongoing.
- Mondo NYC's Mondo Vanguard spotlights young industry talents like Udu Gray Jr. and tools supporting independent artists.