Building your own sound library is a time saver, so it’s not unusual to discover that Sam Ashwell travels with a microphone in order to capture sounds from a coffee machine to the wind in a forest. And while Sam Ashwell has the advantage of technology in his pocket, Abby Sie has had a musical ear from a young age; she started learning the piano and violin before she was five and carries her musicality and learning into her work.
Both Abby and Sam sat on the LIA 2023 Music and Sound Jury. They discussed the power of audio to convey emotion, how a sonic signature not only adds value to brands, but can make a brand more recognizable and how AI is impacting Music & Sound in a positive manner. Both Sam and Abby use tools, such as AI, to enhance creativity saying it can save production massive amounts of time, however they also reflect on how AI generated content still has a long way to go.

SHOW NOTES:

Vanish x Ambitious About Autism - "Me, My Autism & I":

https://2023.liaentries.com/winners/?id_entry=102157&id_medium=22&id_submedium=35&id_category=0&view=details&range=f&page=5&keyword=&medium=&category=&award=&country=&title_brand=&credits=Autism&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=true

Tangerine - “Hoops”: https://2023.liaentries.com/winners/?id_entry=106021&id_medium=22&id_submedium=35&id_category=0&view=details&range=f&page=1&keyword=&medium=&category=&award=&country=&title_brand=&credits=Hoops&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=true

Credits:

Guests:

Abby Sie, Head of Sound, Film and TV at MassiveMusic Sydney

Sam Ashwell, Creative Partner and Head Sound Engineer at 750mph in London

Host: Joe Hawkins, Creative Director, Eardrum, Australia

Producer: Sarah Knights, Eardrum

Music: Brian Yessian, Yessian Music

Manager: Laurissa Levy, London International Awards

Production Company: Eardrum

A Shortcut to Emotion: AI in Music and Sound