Making Data Simple 🎙️ The GRIN Factor: Ryan Debenham on Scaling Influencer Marketing with AI
🚀 What’s the secret to building a world-class influencer marketing program? Ryan Debenham, CEO of GRIN, joins Making Data Simple to break down the future of creator-driven marketing, AI’s role in the space, and how GRIN is reshaping brand-influencer partnerships.
💡 From Red Bull’s marketing playbook to a key conversation about the “Secret Sauce”, Ryan shares the insights, technology, and mindset needed to scale a creator-powered brand in today’s digital economy.
🔹 Key Topics:
✅ What makes a great influencer?
✅ How GRIN is redefining the industry
✅ AI’s impact on marketing
✅ The future of remote companies
⌛️Minute Markers
02:11 Meet Ryan Debenham
07:54 Running a Startup
08:46 Modeled after Red Bull
12:01 GRIN
15:44 Influencer Marketing
17:52 Who are the Influencers
18:45 Secret Sauce
22:51 The Technology
24:51 The 2-Min GRIN Pitch
31:16 AI in Marketing
34:32 GRIN's Future
36:06 A Remote Company
38:35 In Closing
📢 Listen now!
🎧 Guest: Ryan Debenham | LinkedIn | Website
🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn
📩 Want to be a guest? Email us at almartintalksdata@gmail.com
🔗 Hashtags:
#MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.