Post Games Why the Switch 2 launch felt different
Jun 9, 2025
Kelsey Lewin, co-owner of Pink Gorilla Games and video game historian, teams up with Chris Kohler, Editorial Director at Digital Extremes and author of "Power Up." They discuss the distinctive launch of the Nintendo Switch 2, contrasting it with previous console releases. Kelsey shares insights on running a game shop during launch chaos, while Chris reflects on Nintendo's historical strategies. They also reminisce about the challenges indie shops face, market dynamics today, and the vital community connections that shape gamer experiences.
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Shift in Console Launch Dynamics
- The Switch 2 launch felt different due to its higher price and incremental changes rather than a bold new system.
- Modern console launches have evolved from grand events to more subdued rollouts reflecting changes in consumer expectations.
Small Shop Launch Struggles
- Kelsey Lewin shared how Pink Gorilla couldn't get many Wii U consoles at its launch and often relies on bigger stores receiving more stock first.
- Small shops deal with scarcity and pre-order confusion, especially during high-demand launches like the Switch 2.
Support Local Indie Shops
- Indie game stores should focus on creating welcoming spaces where people can connect over shared interests, regardless of purchases.
- Encourage customers to browse and socialize, making local shops community hubs beyond just retail.
