Jason Haugen. What You Need For Your Entrepreneurial Journey. Episode 515 with The Real Brad Lea (TRBL)
Oct 3, 2022
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Jason Haugen, founder and CEO of HaugenRV, built his company to $100 million/year and was named as Top 40 under 40 in the RV industry. In the podcast, they discuss the value of money on the entrepreneurial journey, building a strong company culture and dream team, training employees, scaling the business, investing in RV parks, and the idea of setting up a destination resort.
Building a strong company culture is crucial for success in any industry.
The RV industry offers various profitable ventures such as RV dealerships, storage lots, and RV parks.
Scaling a business requires strategic planning, strong leadership, and a growth-focused mindset, along with nurturing a positive work culture and delivering exceptional customer service.
Deep dives
Importance of Building a Strong Company Culture
Building a strong company culture is crucial for success in any industry. The speaker emphasizes the significance of focusing on the culture and values within the organization. By creating a positive and supportive environment, employees feel motivated, valued, and aligned with the company's goals. This strong foundation enables the company to weather any challenges and sustain long-term growth. Additionally, having a solid culture helps attract and retain talented employees, fosters teamwork and collaboration, and ultimately contributes to the overall success of the business.
Opportunities in the RV Industry
Despite the initial concerns about the impact of COVID-19, the RV industry has experienced an unexpected surge in demand. People's desire to get outdoors, go on vacations, and escape cabin fever has driven the RV sales. The speaker discusses the opportunity in this industry and shares his own experience as an entrepreneur in the RV business. He highlights the importance of understanding customer needs, adapting to the changes in the market, and leveraging social media to promote and grow the business. The RV industry offers a range of possibilities, including RV dealerships, storage lots, and RV parks, all of which can be profitable ventures.
Keys to Success in Scaling a Business
Scaling a business requires strategic planning, strong leadership, and a growth-focused mindset. The speaker explains his approach to scaling his business in the RV industry. He emphasizes the significance of building a dream team and investing in the right people. By nurturing a positive work culture and providing the necessary training and support, the company attracts talented individuals who align with the company's vision. Additionally, the speaker stresses the importance of continuously evaluating and improving operations, embracing change, and being adaptable. These factors, combined with a focus on creating a strong foundation and delivering exceptional customer service, are key to scaling and achieving long-term success.
Importance of Cultural Fit in Hiring
In this podcast episode, the speaker emphasizes the significance of cultural fit when it comes to hiring employees. They highlight the importance of not only focusing on the technical skills and expertise of potential hires but also their compatibility with the company's values and culture. The speaker shares their experience of quickly letting go of employees who do not align with the company's culture and emphasizes that the ability to teach technical skills is easier than teaching intangible qualities like attitude and personality.
The Role of Training and Accountability in Employee Development
The podcast episode also delves into the topic of employee training and development. The speaker emphasizes the need for a structured training process, particularly in sales, and highlights the importance of repetition, practice, and accountability. They discuss the benefits of implementing a robust training system that tracks, measures, and monitors employee progress in real time. Additionally, the speaker suggests that accountability fosters employee growth and performance, as individuals who thrive on being held accountable demonstrate a greater commitment to success. They also mention the potential of utilizing interactive delivery systems, such as virtual training platforms, to enhance the effectiveness of employee training.
Jason Haugen is the founder and CEO of HaugenRV. By the age of 28, he'd built his company to $100 million/year and was named as Top 40 under 40 in the RV industry. Building a brand and a team that has a purpose in providing the best customer experience in the industry with integrity. With now over 200 employees and culture at the forefront of all of his decisions building a team has come with a lot of hard work and fun for Jason. Jason also believes that if you build your dream team, anything is possible.
In this episode, Jason and Brad discuss the value of money and why it is so important to the entrepreneurial journey.
00:00 Intro
01:50 Follow Jason Haugen on Social media @jasonhaugen on all platforms; IG, FB etc.
07:50 The RV industry
10:30 Getting into the business
14:47 Employee interviews
15:00 Bomb: “If everything is hidden, that’s where the problems arise.” - Jason Haugen
20:34 Culture Camp, Jason’s podcast
26:07 Training employees
36:15 RV Consultant
43:20 Helping other RV Dealers
48:52 Structure of RV’s
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