Episode 161. This week, John and Timothy explore another brand profile: Masumi from Miyasaka Jozo in Nagano Prefecture. Most well known as the birthplace of Association Number 7 sake yeast, Masumi has a long history dating back to 1662. Located on beautiful Lake Suwa, Masumi is a brand that is well known outside of Japan. The brand name of "Masumi" means transparency or truth and traces its origin to an ancient bronze mirror, which is a treasure of the local shrine and is the proverbial "mirror of truth". Masumi also recently updated their label design and sake portfolio to tie into their legacy as the home of number 7 sake yeast - a yeast that has gone on to become the most widely used sake yeast in the industry. Let's explore the flavors and history of Masumi together! #SakeRevolution