One of my favorite questions is what’s the most important thing in…

…my business right now.

…my marriage right now.

…my faith right now.

…in my health right now.

…in being a parent right now.

Having an answer to this question is surprisingly orienting no matter where in your life you apply it.

In today’s podcast, I share a couple of different areas where I’ve applied it recently - one persona and one in our business, where it’s offered a surprising amount of clarity.

And in the business, it was a point of clarity that we hadn’t actually articulated until we did this exercise as a group.