228. How Can Lawyers Use Writing and Publishing to Elevate Their Business?

In this episode of "The Free Lawyer," host Gary interviews Melanie Herschorn, a publicist and award-winning journalist. Melanie shares her unconventional journey from Hollywood PR to journalism and eventually to helping lawyers write and publish their books. She explains her passion for making legal expertise accessible and offers practical advice for lawyers on how to find time to write. Melanie highlights the benefits of authoring a book, such as enhanced credibility and client acquisition, and discusses her company's comprehensive approach to publishing and promotion. She also addresses overcoming imposter syndrome and focusing on marketing over book sales. Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is out now.

Overcoming Time Constraints (00:07:56) Strategies for lawyers to find time for book writing, emphasizing gradual progress and utilizing existing content for book creation.

Benefits of Authoring a Book (00:10:23) The positive impact of writing a book on client acquisition, thought leadership, media opportunities, and client retention.

Creating Additional Income Streams (00:13:21) Exploring how a book can lead to online programs, speaking engagements, teaching opportunities, and other revenue sources for lawyers.

Magic Equation for Publishing and Promotion (00:17:33) Emphasizing the importance of promoting a book for thought leadership and leveraging the book's content for marketing efforts.

Challenges in Publishing (00:18:44) Melanie's experience with a hybrid publisher, leading to the importance of trust and creative control in the publishing process.

Monetary Expectations and Visibility (00:21:26) Highlighting the primary goal of a book for thought leadership and credibility, rather than focusing solely on book sales and royalties.

The mission beyond yourself (00:23:34) Advising on finding a mission beyond oneself to overcome imposter syndrome and fear of putting oneself out there.

Overcoming imposter syndrome (00:24:21) Encouragement and support to help lawyers and writers overcome imposter syndrome and self-doubt.

The freedom of accomplishment (00:25:57) The sense of freedom and accomplishment after completing a challenging task, like writing a book, with the support of a coach.

Motivations and results of writing a book (00:28:12) Discussing the motivations of lawyers to write a book and the positive outcomes and impacts on their professional lives.

Elevating confidence and setting oneself apart (00:29:08) The impact of writing a book on elevating confidence, setting oneself apart as an authority, and gaining professional opportunities.

Discovering the magic within (00:30:37) Encouraging individuals to explore their unique strengths and potential for writing a book, with personalized support and guidance.

 Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call