Pilates Elephants 322. From Zero to $23K/mo in 34 Days: Jennifer Tan’s Pilates Studio Launch in the Philippines
Aug 17, 2025
In this discussion, Jennifer Tan, the owner of Bacolod’s first reformer Pilates boutique, Madila Pilates, shares her impressive journey from student success team member to a thriving studio owner. She reveals how she achieved $23K in revenue within just 34 days, with 87% profit margins. Jennifer talks about her innovative pre-launch strategies, the vital role of social media and referrals in her rapid growth, and her dedication to creating an inclusive environment for a diverse clientele.
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Explosive First-Month Launch
- Jennifer opened Madila Pilates as Bacolod's first reformer Pilates boutique with eight reformers and warm, small-group classes.
- In the first month she hit about $23,000 revenue with ~87% margins and strong client uptake.
Use Founding-Member Prelaunches
- Use a founding-members prelaunch to lock in early revenue and urgency before opening doors.
- Offer clear membership tiers (twice/three-times-a-week) at an attractive prelaunch price to convert quickly.
From Admin To Studio Owner
- Jennifer moved from admin work to student-facing roles at Breathe Education and then completed Pilates certification in six months.
- She and her husband trained together and decided to open a studio after experiencing long local waitlists.