Side Hustle School Ep. 3194 - First $1,000: Marketer Sells Simple Fixes to Dental Clinics
Sep 29, 2025
A digital marketer discovers a goldmine in orthodontist listings by fixing visibility issues they didn't know they had. He packages a simple local SEO tune-up service, helping clients enhance their online presence. With a strategy of free audits and engaging videos, he quickly lands his first client, leading to referrals and expanding his hustle. The ease of scaling this service—with minimal overhead and time commitment—shows how innovative thinking can turn a side gig into a successful venture.
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Episode notes
Broken Local Listings Hide Patients
- Local orthodontists often have outdated or broken Google business listings that hurt visibility.
- Cleaning these listings provides clear, high-value impact because practices rely on local search for patients.
Simple Tune-Up Launched As A Service
- Dennis tested a one-time local SEO tune-up service focused on Google listings and citations.
- He priced it at $300 and offered an optional $200 training add-on.
Use Free Audits And Loom Videos
- Reach out by auditing visible listing problems and offering a free audit to start conversations.
- Show a short Loom video of issues to convince prospects and close faster.