Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes

For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more!

Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new marketplaces, and navigate the evolving eCommerce landscape.

With over a decade of experience in eCommerce, content syndication, and retail analytics, Chris has helped brands refine their digital strategies through roles at Numerator, Cyndigo, and Gladson. Now at Jungle Scout, he focuses on helping brands of all sizes make data-driven decisions to succeed in Amazon’s competitive marketplace and emerging retail channels.

Chris and Dave discuss:

• The state of Amazon today—how brands should approach 1P vs. 3P sales models (02:57)
• The intersection of in-store and digital retail media—how brands can optimize for both (08:04)
• The rise of marketplaces—why Best Buy, Lowe’s, and Walmart are doubling down on the marketplace model (09:47)
• Key strategies for brands expanding beyond Amazon—what to know before entering new online channels (16:52)
• How AI and automation are transforming keyword strategy and retail media spend (18:26)
• How content automation is helping brands scale—Chris shares how It'sRapid supports brands with faster content creation and syndication (23:38)

Connect with Chris: https://www.linkedin.com/in/chris-barnes-a0a7022/ 

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/

Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker