037: Using Video to Improve Lifetime Customer Value with Bonjoro's Matt Barnett

In this episode of The Remarkable Project Jay meets Matt Barnett, founder, CEO and self-styled ‘Papa Bear’ of customer relationship video platform, Bonjoro, to discuss the concept of ‘dogfooding’, how video `1

Matt Barnett is the brains behind Bonjoro, a business which helps its clients show their customers they care, via personalised but automated videos delivered direct to their email inbox as soon as they sign up, subscribe, or make a purchase.

A British designer by trade, Bonjoro is Matt’s second company. What started as a sales hack for an agency he was running in Sydney, Australia, the concept went from hack to side hustle to global business in the space of 18 months. It now has a team spanning five continents.

Matt’s love of building great products is only surpassed by that of building great culture, and he’s open about his goal for Bonjoro to become the next Zappos – one of the most loved brands in the world.

When not heads down in product, Matt spends his time rescuing wildlife, teaching his daughter about beekeeping and running one of Sydney’s largest tech founder networks.

Remarkable Quotes

The customer is the authority, and you’re there to help. You want to dress like the customer but one level down.

We think that loyalty is points, referrals, and discounts. That’s not loyalty. That’s called buying customers.

Loyalty is a customer’s propensity to do two things: stay with you for a longer term and become your best channel for new leads.

Connect with Matt

Find him on Linkedin

Follow Bonjoro on Twitter

Learn more about the business and products via their website