Process The Podcast Building Baina with CEO & Creative Director Bailey Meredith
Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina, based out of Sydney. Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. They landed on towels as their product and have worked with the same manufacturer in Portugal since the beginning. Baina has built a strong brand reputation through its connection with customers, and their focus on quality and design, transparency and authenticity. This self-funded brand takes a considered approach to growth, ensuring they can support and sustain it.
We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market.
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See you next Sunday! x
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