Alex Hormozi, founder of Acquisition.com and a business turnaround expert, dives into his incredible journey from $0 to a whopping $200M net worth. He shares the gritty details of his finances, including $95M in liquid assets and $100M in illiquid equity. Hormozi reflects on his rapid rise with Gym Launch, feeling poorer post-sale, and his transition into building a 'forever business'. He also discusses high-yield investment strategies and the emotional complexities of wealth, revealing that true satisfaction often lies beyond financial success.
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insights INSIGHT
Liquid Vs Illiquid Wealth
Alex Hormozi has about $95M in tradable assets and $100M+ in illiquid equity.
He says roughly $100M is liquid now and ~$200M if illiquid holdings liquidate over months.
insights INSIGHT
Portfolio Allocation Snapshot
Alex splits holdings roughly 40% index equities, 25–30% real estate, and 5–7% venture stakes.
He keeps the remainder in cash or cash equivalents for flexibility.
question_answer ANECDOTE
From Near-Bankruptcy To Millions
Alex pivoted Gym Launch to a licensing model and within months took home $3M in income at age 27.
That shift produced explosive monthly revenue growth and rapid profitability for the company.
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Alex Hormozi's newest book, $100M Money Models, launches at a live virtual event Saturday August 16th. Register free: https://register.acq.com
The book will teach you how to get more customers to spend more, in less time, over and over again, ultimately eliminating cash flow as a constraint to growth of any business.
Chapters:
(1:22) Alex Hermozi’s Net Worth & Background
(3:49) How Alex’s Assets & Where He Invests
(5:28) Alex’s Fitness Philosophy
(6:10) College Years & Early Ambitions
(10:18) First Venture: Defense Contracting, Then Entrepreneurship
(13:20) Building Gym Launch & Selling for $60M
(31:47) Lifestyle, Spending Habits, Plus a Wealth Mindset
(38:43) Personal Growth & Finding Fulfillment
(40:02) The True Value of Success & Seeking Validation
This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.
Your Host: Sam Parr
Founder of Hampton, a private, highly vetted community for high-net-worth founders.
Previously sold his last company for tens of millions.