The Secret to Leading the Next Era of D2C: Henry Lowenfels & Spencer Tucker

In this episode of Secret Stash, we sit down with Stash’s new CEO, Henry Lowenfels, and CPO, Spencer Tucker, for a candid conversation about their journeys through the gaming industry and why they believe direct-to-consumer (D2C) is the future of play. From Scopely’s scrappy early days and the breakout success of titles like Yahtzee With Buddies and Star Trek Fleet Command, to WWE’s pioneering D2C experiments and the rise of hypercasual hits at Homa, Henry and Spencer share hard-won lessons from building some of the industry’s most enduring franchises.

They also unpack how the D2C model is evolving, what it takes to build a successful strategy from scratch, and why the next wave of innovation will come from aligning player experience with publisher sustainability. If you’re a game developer, publisher, or just curious about the business of games, this is an inside look you won’t want to miss.