The Stepmom Diaries Podcast 87. When blended DOES mean happily ever after, with Catt Sadler and Sarah Boyd
Today I'm sharing an interview I did for this year's Stepmom Summit because it's the kind of story that we don't get to hear enough of as stepmoms: a stepmom and mom who not only get along, but are real-life friends, work together, and have made co-parenting virtually seamless for their kids.
I'm talking with Emmy Award-winning journalist Catt Sadler and Digital Dept. CEO Sarah Boyd. These women are each superstars professionally, and both vowed to put the kids in the stepfamily first. It's a wonderful story of how the dynamics can come together in a loving and positive way.
About Catt:
Catt Sadler is a three time-Emmy winning journalist, renowned for her work on E! Entertainment, where she spent more than a decade contributing to E! News, E! News Weekend, Daily Pop, Live From E! and hosting various network specials. She's also been a fixture on the red carpet covering high-caliber events and interviewing celebrities during awards season. She has been co-host of the Vanity Fair Oscars Party show for the last several years. Today, she is the host and EP of her weekly podcast: CATT SADLER Now.
Catt has appeared on The View, The Talk, The Tamron Hall Show, and many other programs. After choosing to leave E! over a wage gap issue and receiving an outpouring of support, Catt became a prominent voice for the equal pay movement.
She has spent much of her time contributing to the cause by taking part in the LA Women's March, speaking at the Equal Pay Day rally at City Hall in New York, and starring in LUNA Bar's Equal Pay Day campaign. Catt was also selected for the NYDJ Denim campaign highlighting women leading change. She starred in the SECRET deodorant "I'd Rather Get Paid" initiative and MM.Le.Fleur's "What Are You Made Of?" fashion campaign. In 2021 she was featured with a diverse group of women in Summersalt's swimwear campaign celebrating an eclectic group of confident and successful women who love their bodies – in all forms, at any age. Championing women has always been her passion.
About Sarah:
Sarah Boyd is the co-CEO of The Digital Dept., which represents the most sought-after celebrity influencers. Her current/past clients roster includes Alessandra Ambrosio, Jamie Chung, Olivia Culpo, Julianne Hough, Lauren Bushnell Lane, Jana Kramer, and many more who look to Sarah to help them capitalize on their influential status in the entertainment industry to make their mark in the influencer world.
Sarah started her career in Fashion PR and in 2012, she decided to channel her expert industry know-how, her extensive list of contacts, and relationships into starting her own business, SIMPLY, a collective with one goal in mind: connecting.
The SIMPLY 'Do What You Love' event is an annual Fashion and Beauty Conference in cities such as LA, NY, Chicago, and Dubai. Since 2012, SIMPLY has hosted tens of thousands of attendees.
Sarah has secured partnerships with prestigious brands like CITI, Topshop, Barney's NY and many more. She's been featured in Marie Claire, People Style Watch, Fox News, E!, LA Business Journal, to name a few. She was named a "Female Founder to Watch" by Forbes and is now a Forbes Fashion and Beauty contributor.
In 2017, Sarah completed a successful acquisition for SIMPLY with Socialyte (under the NYLON LLC parent company) and Sarah held the position of President of Socialyte.
In 2018, Sarah co-founded the Moms + Babes Box with partner Jana Kramer which is a quarterly subscription box filled with 6+ full sized products for moms and their babes. In 2020, Sarah and Jana sold the business.
In 2022, Socialyte was acquired by Dolphin Entertainment, and in 2023, Socialyte and Be Social merged to become The Digital Dept. where Sarah was installed as co-CEO.
You Can Find Catt and Sarah:On Instagram:
On their websites:
Links Mentioned In Today's EpisodeSarah appeared on the podcast back in episode 75, which you can listen to HERE.
Got a question for me or something you're struggling with in your stepfamily life? Submit a question to be answered on a future podcast episode HERE
Want to go deeper into coparenting, dealing with your partner's ex, finding your own peace, and other blended family challenges? Join the Stepfamily Circle HERE
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