The Fashion Forward World of Louis-Gabriel Nouchi

Louis Gabriel Nouchi, founder of the brand LGN, discusses his creative process and the importance of being busy in the fashion industry. He explains how the fashion calendar is meticulously planned, with shows and collections scheduled months in advance. Nouchi also shares his inspiration from literature and how each collection is like a book, with a specific theme and angle. He emphasizes the importance of discipline and collaboration in the creative process. Nouchi also talks about the use of technology, such as AI, as a tool to streamline the design process. He discusses the importance of gender fluidity and size inclusivity in his collections, and how he aims to create clothing that is practical, resistant, and easy to wear. Nouchi believes in giving customers the freedom to interpret and express themselves through his designs. Louis Gabriel Nouchi discusses the meaning behind his brand and the importance of creating clothes that have utility and impact. He emphasizes the need for honesty in the fashion industry and the risks involved in being transparent about cost, sustainability, and other issues. Nouchi also talks about his obsession with creating garments that challenge stereotypes and redefine masculinity. He shares his influences, including Japanese literature and filmmakers, and the people who have shaped his career and personal life. Nouchi reflects on the legacy he wants to leave behind and the importance of staying true to oneself.