How To Invest in Recession Resilient Markets & Niches

There are a lot of confusing reports and predictions about what’s currently happening in the market, but that shouldn’t stop you from moving forward. Get past the complexity and position yourself for growth in these uncertain times. In this episode, Anna Kelley is back to bring her wealth of experience and share her perspective on the increasing interest rates, how this will impact real estate deals, and what asset classes have lesser risk and higher potential for cash flow. She also encourages investors to do personal underwriting and gain clarity on their goals in order to make the right investment decisions.  Anna Kelley has owned and asset managed over 1700 multifamily units across the US, valued at over $200M. Anna runs a multifamily syndication company, Greater Purpose Capital, LLC, focused on creating meaningful impact in the lives of her investors and on the communities in which she and her partners invest. She is a 4X Amazon #1 Best Selling Author, real estate coach, and sought-after speaker for multifamily events across the country. In the last 20 years, she has purchased, renovated, and rented millions of dollars in real estate across numerous asset classes. Anna worked in the financial sector for 25 years and was a top-ranked Private Banker for Bank of America, where she managed the financial relationships of high-net-worth individuals and businesses. She combines her experience working with traditional investments and apartment syndications to help others make wise investments in real estate. Quotes • “For me as an investor who needs that cash flow and doesn't have just a ton of liquidity to float when tenants can't pay, one of the fundamentals is recession resilient investing.” (26:40-26:51) • “I want to be in markets that are large, that have a lot of employers around so that if people are laid off, they can very quickly go find another job.” (27:00-27:13) • “You got to be thinking about that in every single investment: What's the return, what's the risks, what are my mitigation strategies?”(34:44-34:50) • “What are your financial goals?  What do you want from your life and how can you make your investment serve the life that you want to live? Don't do an investment because it's money.” (37:23-37:34) • “You invest with people that have competence, experience, and integrity that are in really good markets.” (38:20-38:26) • “It's all about leveraging every area of your of your life to be able to marry whatever opportunities you see in any single market that you see for your financial goals and your personal goals.” (42:20-42:31) Connect with Anna: Website: https://reimom.com/  Facebook: https://www.instagram.com/annakelleyinvesting/  Instagram: https://www.facebook.com/annakelleyreimom  LinkedIn: https://www.linkedin.com/in/anna-kelley-reimom/  Resource Mentioned: Who Not How by Dan Sullivan Missed InvestHER CON 2022 or just want to relive the experience? Don’t worry! 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