'The Partners'.
Amanda Hesser and Merrill Stubbs are the co-founders of Food52.com. Their goal was to create the first crowd sourced, online cook book. As you will see if you visit the site, they have already achieved much, much more than that - a fully realized food, cooking and lifestyle community and ecommerce destination.
I talked to Amanda and Merrill about the birth and evolution of their partnership, about why they spent 5 years testing 1400 recipes and about the existential challenge of auditioning to play the part of you.
Fearless Creative Leadership