Our Curious Amalgam #28 Why All is Not Fair? Four Tips for Complying with Established FTC Advertising Principles.
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Feb 10, 2020 Lesley Fair, a senior attorney at the FTC’s Bureau of Consumer Protection, dives into the legal pitfalls of advertising. She uncovers common traps like 'perception deception' and 'disclosure delusion,' showcasing real examples that highlight misleading claims. The conversation emphasizes the importance of transparency and truthful advertising, especially in health claims. Plus, the hosts indulge in a fun chat about their favorite TV shows, contrasting British and American series for some light-hearted entertainment.
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Miss Cleo Deception
- The FTC returned over $500 million to consumers misled by "Miss Cleo's" psychic hotline.
- The ads falsely claimed free consultations and threatened consumers' credit.
Faux Fur Fraud
- The FTC settled a case with Neiman Marcus regarding a "faux fur" coat actually made of real fur.
- Consumer choice is paramount, regardless of the FTC's stance on fur.
Frosted Mini-Wheats Exaggeration
- Kellogg's claimed Frosted Mini-Wheats improved kids' attentiveness by nearly 20%, but their study showed only 10.6%.
- The FTC deemed this a deceptive spin on statistical evidence.