Helping Global Indians Find Love - Naina Hiranandani COO & Co-Founder of Sirf Coffee
Nov 15, 2019
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Guest Naina Hiranandani talks about revolutionizing dating for global Indians with Sirf Coffee, an offline bespoke dating service. She discusses their unique approach, why they don't do marketing or take investments, and shares dating advice. They touch on topics like setting up dates, leaving a career for entrepreneurship, building prototypes, word-of-mouth marketing, and the future of dating. Also, they explore gender dynamics on dating apps, dating tips for relationships, entrepreneurship journey, and insights from literature.
Sirf Coffee focuses on meaningful relationships through offline matchmaking, challenging superficial online dating norms.
Clients seek partners for mutual respect and inspiration, not conforming to outdated cultural stereotypes.
COO Naina Hiranandani emphasizes courage, smart work, and maintaining a work-life balance for success in matchmaking industry.
Deep dives
Surf Coffee: Offline Personalized Dating Service
Surf Coffee, a personalized offline dating service founded in 2010, focuses on bringing global Indians together for meaningful relationships based on human connection. The approach involves real matchmakers who understand clients, leading to in-person dates without the superficiality of online dating apps. The service engages clients worldwide, witnessing 200% user base growth over three years without heavy marketing spending, relying on word-of-mouth referrals.
Revolutionizing Dating Norms and Boundaries
Surf Coffee challenges traditional matchmaking norms by encouraging partners seeking mutual respect and inspiration rather than conforming to outdated cultural stereotypes. Clients are not seeking housewives but rather individuals who can inspire and share meaningful life experiences. The service is changing the dating landscape by promoting authenticity and deep connections over superficiality.
Founding Story and Operational Insights
Sunil and Nana Hirandani founded Surf Coffee in 2008 to revolutionize the dating scene, moving away from bio data-heavy traditional matchmaking platforms. The business model, unchanged over a decade, involves detailed interviews, personal matchmaking, and blind dates. Surf Coffee's success stems from its integrity, offline approach, and commitment to meaningful relationships over superficial matches.
Role of COO and Business Resilience
Nana Hirandani's role as COO involves hands-on management and operation responsibilities, ensuring flawless operations, troubleshooting, and firefighting when needed. Courage, smart work, and maintaining a work-life balance are critical qualities for success in this role. Insightful blogs, books like 'Modern Romance' by Aziz Ansari, and 'Sapiens' by Yuval Noah Harari offer valuable professional and personal growth.
Future of Surf Coffee and Personal Growth Philosophy
Surf Coffee's future lies in maintaining integrity and evolving with changing dating dynamics. Nana emphasizes personal growth through disconnecting, mental and physical well-being, and avoiding obsession with work. The service's success hinges on transparency, integrity, and a commitment to fostering meaningful connections in an evolving dating landscape.
What do women want? & how do you deal with those annoying Aunties! Well today your going to find out. My guest is Naina Hiranandani, COO & Co-founder Sirf Coffee. Sirf Coffee is a bespoke dating service revolutionising dating for global Indians. In this exciting episode she talks about servicing clients around the world using an offline approach to dating and why they take this approach. She talks about the operational side of the business and why the business model has not changed over 10 years. She talks about why they don’t spend money on marketing or take investment and finally she shares some great dating advice you can try if your footloose and fancy free!
In this episode we talk about
How many dates have they have setup
Walking away from a lucrative career to do this
Building a prototype
Word of mouth marketing
Do opposites attract?
What it takes to be a COO
The future of dating
Being different to the rest of the competition
Having courage
Book recommendation Sapiens - Yuval Harari & Modern Romance - Aziz Ansari
and much more
links
https://www.sirfcoffee.com/
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