The Indian Startup Show

Helping Global Indians Find Love - Naina Hiranandani COO & Co-Founder of Sirf Coffee

Nov 15, 2019

Guest Naina Hiranandani talks about revolutionizing dating for global Indians with Sirf Coffee, an offline bespoke dating service. She discusses their unique approach, why they don't do marketing or take investments, and shares dating advice. They touch on topics like setting up dates, leaving a career for entrepreneurship, building prototypes, word-of-mouth marketing, and the future of dating. Also, they explore gender dynamics on dating apps, dating tips for relationships, entrepreneurship journey, and insights from literature.

53:04

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Episode guests

Naina Hiranandani

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Quick takeaways

Sirf Coffee focuses on meaningful relationships through offline matchmaking, challenging superficial online dating norms.

Clients seek partners for mutual respect and inspiration, not conforming to outdated cultural stereotypes.

COO Naina Hiranandani emphasizes courage, smart work, and maintaining a work-life balance for success in matchmaking industry.

Deep dives

Surf Coffee: Offline Personalized Dating Service

Surf Coffee, a personalized offline dating service founded in 2010, focuses on bringing global Indians together for meaningful relationships based on human connection. The approach involves real matchmakers who understand clients, leading to in-person dates without the superficiality of online dating apps. The service engages clients worldwide, witnessing 200% user base growth over three years without heavy marketing spending, relying on word-of-mouth referrals.

Introduction

2min

Sirf Coffee: A Modern Approach to Matchmaking

13min

Challenging Stereotypes and Emphasizing Authentic Connections in Relationships

4min

Navigating the Gender Dynamics of Dating Apps

13min

Dating Tips for Relationships: Intent, Self-Care, and Communication

4min

Journey of Entrepreneurship and Building a Sustainable Business

14min

Exploring Insights on Dating, Relationships, and Human Behavior through Literature

3min

What do women want? & how do you deal with those annoying Aunties! Well today your going to find out. My guest is Naina Hiranandani, COO & Co-founder Sirf Coffee. Sirf Coffee is a bespoke dating service revolutionising dating for global Indians. In this exciting episode she talks about servicing clients around the world using an offline approach to dating and why they take this approach. She talks about the operational side of the business and why the business model has not changed over 10 years. She talks about why they don’t spend money on marketing or take investment and finally she shares some great dating advice you can try if your footloose and fancy free!

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