Trading Secrets 239. Sofia Franklyn: One hoodie making over $1M?! From Stanley Morgan to podcasting, how she built her own empire post-Barstool, being up front about finances and being on her own journey
Jun 16, 2025
01:11:12
This week, Jason is joined by social media personality and podcast host, Sofia Franklyn!
Sofia established herself as one of the first true podcast success stories while co-hosting the Call Her Daddy podcast during her time at Barstool Sports dating back to 2018. After leaving Barstool Sports in 2020, she then started her own podcast Sofia with an F, which has also proven to be a massive success. Sofia, however, is not just a podcaster but also a trailblazer in her own right, known for her fearless approach to discussing topics such as sex, friendships, and mental health. From her beginnings to her current ventures, Sofia has captivated her audiences with her unique perspective and unwavering authenticity.
Sofia opens up about why she keeps her relationships private and how her mom’s past shaped her dating standards. She unpacks the viral podcast clip that sparked debate on Fox News, when she chooses to talk finances with a partner, and her take on red, beige, and green flags. She shares why she believes women are often unfairly judged and how that’s impacted her personal and professional choices. Sofia also reflects on majoring in economics, working at Morgan Stanley while secretly recording Call Her Daddy, and the lessons she learned about contracts and business. She details how she rebuilt her career after a public fallout, what helped her rise again in the podcasting world, where she sees the industry going, her dream guests, and how she handled being villainized—and what she’s planning next.
Sofia reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Sofia Franklyn
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Thrive Market:
Thrive Market is like your favorite health food store-but online, and way more affordable. Skip the junk without overspending. Head over to ThriveMarket.com/TRADINGSECRETS to get 30% off your first order and a FREE $60 gift.
Boll & Branch:
Feel the difference an extraordinary night's sleep can make with Boll & Branch. Get 15% off, plus free shipping on your first set of sheets, at BollAndBranch.com/tradingsecrets
Square:
your all-in-one business partner making your day-to-day easier. From point-of-sale systems and payments to inventory and customer tools, Square brings everything together in one simple platform-so you can stay organized, sell anywhere, and keep things moving. For up to $200 off Square hardware when you sign up at square.com/go/tradingsecrets
Sofia established herself as one of the first true podcast success stories while co-hosting the Call Her Daddy podcast during her time at Barstool Sports dating back to 2018. After leaving Barstool Sports in 2020, she then started her own podcast Sofia with an F, which has also proven to be a massive success. Sofia, however, is not just a podcaster but also a trailblazer in her own right, known for her fearless approach to discussing topics such as sex, friendships, and mental health. From her beginnings to her current ventures, Sofia has captivated her audiences with her unique perspective and unwavering authenticity.
Sofia opens up about why she keeps her relationships private and how her mom’s past shaped her dating standards. She unpacks the viral podcast clip that sparked debate on Fox News, when she chooses to talk finances with a partner, and her take on red, beige, and green flags. She shares why she believes women are often unfairly judged and how that’s impacted her personal and professional choices. Sofia also reflects on majoring in economics, working at Morgan Stanley while secretly recording Call Her Daddy, and the lessons she learned about contracts and business. She details how she rebuilt her career after a public fallout, what helped her rise again in the podcasting world, where she sees the industry going, her dream guests, and how she handled being villainized—and what she’s planning next.
Sofia reveals all this and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Sofia Franklyn
Stay connected with the Trading Secrets Podcast!
Instagram: @tradingsecretspodcast
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial
Trading Secrets Steals & Deals!
Thrive Market:
Thrive Market is like your favorite health food store-but online, and way more affordable. Skip the junk without overspending. Head over to ThriveMarket.com/TRADINGSECRETS to get 30% off your first order and a FREE $60 gift.
Boll & Branch:
Feel the difference an extraordinary night's sleep can make with Boll & Branch. Get 15% off, plus free shipping on your first set of sheets, at BollAndBranch.com/tradingsecrets
Square:
your all-in-one business partner making your day-to-day easier. From point-of-sale systems and payments to inventory and customer tools, Square brings everything together in one simple platform-so you can stay organized, sell anywhere, and keep things moving. For up to $200 off Square hardware when you sign up at square.com/go/tradingsecrets