Welcome to Chain Reaction. 

A show that unpacks and dives deep into the latest trends, drama and news with some of the biggest names in crypto breaking things down block by block for the crypto curious. 

For this week’s episode, Jacquelyn interviewed Alex Adelman, the co-founder and CEO of Lolli. Founded in 2018, Lolli is a bitcoin rewards app that lets people earn bitcoin or cash back when they shop online or in-person at over 10,000 stores like McDonalds, Starbucks, Dunkin, CVS, Costco and so on. 

Adelman previously was on the team that built a commerce gateway Cosmic that was acquired by PopSugar in 2015 then Ebates and Rakuten in 2017. And similar to Jacquelyn, Adelman also went to UNC-Chapel Hill – go Tar Heels! 

The platform has grown significantly over the past few years from partnerships with less than 1,000 stores and to over 10,000 stores, to date. Adelman dived into the rewards system in the crypto ecosystem and how it has evolved over the years – and what the future holds for Lolli. 

We also dived deep into the topic of Bitcoin NFTs and Ordinals, which is the latest craze for the community. We discussed whether Bitcoin NFTs are good for the ecosystem, how the technology can grow long term and possibilities for these digital inscriptions to potentially fit into Lolli’s business model. 

Chain Reaction comes out every other Thursday at 12:00 p.m. PT, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action. 

TechCrunch is coming to Boston for our Early Stage event. You can use code CHAIN for 40% off founder and investor passes, we'll see you there! 

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.