IKEA HR chief shares decades of career lessons learned and what’s needed to bridge gender equity gap
Nov 6, 2024
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Ulrika Biesèrt, Global People and Culture Manager at Ingka Group (IKEA's parent company), shares her extensive experience from over 27 years at IKEA, emphasizing her journey through various roles. She discusses the strategic initiatives that led to near gender balance in leadership, the importance of accountability in promoting gender equity, and the need to address unconscious bias. Biesèrt also highlights the value of financial independence and self-advocacy for women, drawing on the wisdom her mother imparted to her early in her career.
IKEA's journey to gender balance in leadership demonstrates the vital role of top management commitment and systematic changes initiated in 2013.
A positive workplace culture at IKEA, marked by inclusivity and ongoing dialogue, significantly enhances employee engagement and retention rates.
Deep dives
Bridging the Gender Gap in Leadership
The representation of women in leadership roles remains alarmingly low, with women occupying only a quarter of C-suite positions despite making up half of entry-level jobs. Inka Group, parent company of IKEA, has made significant strides towards gender equality, achieving gender balance in leadership across 31 countries. This transformation began in 2002 but took a concerted effort and strategic planning to be realized, particularly after a pivotal meeting in 2013 that catalyzed systematic changes. The commitment from the top management was crucial, as they recognized not only the ethical implications but also the importance of diverse representation for business resilience.
Creating a Supportive Workplace Culture
A positive workplace culture plays a vital role in fostering employee engagement and inclusivity, as seen in IKEA's approach to diversity. An impressive 84% of employees reported feeling able to be themselves at work, contributing to higher morale and job satisfaction. The company emphasizes ongoing dialogue about inclusion, recognizing that diversity extends beyond gender to encompass ethnicity and other factors. This culture of openness is essential for employees to feel comfortable addressing biases, both their own and those present in recruitment and management practices.
Retention Strategies for a Changing Workforce
IKEA has implemented various strategies to improve employee retention amid high turnover rates prevalent in the retail industry. Key areas of focus include fair compensation that incorporates health benefits, flexible work hours, and robust opportunities for professional development. The company acknowledges that effective leadership correlates directly with employee satisfaction and retention rates, reflecting the importance of supportive management. By fostering a purpose-driven culture that aligns employee values with organizational goals, IKEA demonstrates a commitment to not only attract but also retain talent.
Advice for Future Leaders
As the workforce evolves, guidance for new graduates emphasizes the importance of self-awareness and understanding one's values. Cultivating curiosity and a willingness to learn are crucial traits for success in a rapidly changing job market. Moreover, aspiring leaders ought to select workplaces aligned with their principles, as a supportive environment can significantly impact personal and professional growth. Inspirational advice such as 'take the space' encourages individuals to advocate for themselves in professional settings, ensuring their voices are heard and valued.
Last year, Ingka Group, the parent company for big retailer IKEA, reached near gender balance in leadership. This transformation did not come overnight and HR chief Ulrika Biesèrt discusses the mindset shifts and tangible changes in everything from hiring to development that helped make this possible for the 80-year-old company. Biesèrt also shares her own leadership journey, one that includes 27 years at IKEA and roles in every part of the company, including logistics, product development and retail. She explains how that breadth and depth shapes how she leads -- while also sharing the advice her mother gave her at the beginning of her career that has helped her get her voice heard. Interview recorded Spring 2024. Transcript: https://tinyurl.com/mserdr8z To learn more: Global Gender Gap: https://www.weforum.org/publications/global-gender-gap-report-2024/ Related podcasts: 9 leaders from Microsoft, IKEA and more share advice for new grads: https://www.weforum.org/podcasts/meet-the-leader/episodes/9-leaders-share-advice-for-new-grads-2024/ Ingka Group's Jesper Brodin: The talent crisis you’re not talking enough about: https://www.weforum.org/podcasts/meet-the-leader/episodes/ingka-holding-jesper-brodin-refugees-hiring/
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