Personalized Medicine: Individualized for All?

The buzz: Make for me healthcare. In medicine, one-size-fits-all treatments have helped save many people cost-efficiently. But for complicated illnesses like cancer, a standardized approach doesn't always work. Personalized medicine – tailored to a specific patient profile – may be the answer. It sounds promising, but will individualized therapies really work, be affordable, and be appropriate for every patient and illness? The experts speak. Barbra McGann, HfS: "The future is a point on the horizon toward which we are headed. We can't get to the future right away because there is stuff in the way. We have to tack back and forth around obstacles." (Paraphrased from Michael Rogers) Subhro Mallik, Infosys: "It's supposed to be automatic, but actually you have to push this button." (John Brunner) Emanuel Ziegler, SAP: "Numerical quantities focus on expected values, graphical summaries on unexpected values." (John W. Tukey) Join us for Personalized Medicine: Individual Therapies for All