The Scott Scheper Podcast
A Prose Technique to Add to Your Writing Repertoire
Dec 4, 2023
Explore prose techniques employed by famous authors, adding tension and mystery to writing, and using literary techniques for engaging copywriting. Discover the importance of doing things the old way and creating an independent knowledge empire. Learn about the benefits of writing by hand.
11:33
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Quick takeaways
- Using descriptive language that creates a sense of contradiction can add tension and mystery to writing.
- Writing by hand allows one to notice subtle nuances and appreciate the writing style of renowned authors, enhancing the quality of one's own work.
Deep dives
The Importance of Using Literary Techniques in Copywriting
In this podcast episode, Scott Shepherd emphasizes the importance of employing literary techniques in copywriting. He shares two specific techniques used by renowned authors, Ernest Hemingway and F. Scott Fitzgerald. The first technique involves using descriptive language that creates a sense of contradiction, adding tension and mystery to the writing. The second technique involves selecting words that contradict one another within a sentence, evoking a mix of emotions in the reader. Scott encourages copywriters to study literature and incorporate these techniques into their work to create more engaging and soulful content.
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