The Importance of Using Literary Techniques in Copywriting

In this podcast episode, Scott Shepherd emphasizes the importance of employing literary techniques in copywriting. He shares two specific techniques used by renowned authors, Ernest Hemingway and F. Scott Fitzgerald. The first technique involves using descriptive language that creates a sense of contradiction, adding tension and mystery to the writing. The second technique involves selecting words that contradict one another within a sentence, evoking a mix of emotions in the reader. Scott encourages copywriters to study literature and incorporate these techniques into their work to create more engaging and soulful content.