163: The Best Outbound Process - with Joe Petruzzi

Jun 8, 2021

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EPISODE SUMMARY

Waylan Consulting CEO, Joe Petruzzi, shares the best outbound process and lead generation for B2B SaaS companies. Petruzzi helps B2B SaaS and service companies 5x their monthly revenue with zero sales reps. As a lead generation master, Petruzzi also shares a high-converting outbound funnel and talks about maximizing it to the fullest.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Why Getting the Right People on Your Team Matters

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor.

Guest: Joe Petruzzi, CEO of Waylan Consulting, an Outbound Lead Generation Group

TOP TIPS FROM THIS EPISODE

Avoid the Struggle with a Winning Offer
Use Outbound Engineering to Systemize & Automate
Tools & Tactics Tend To Complicate the Process

EPISODE HIGHLIGHTS

Personalize Messaging to Your Customers
Automate Messaging with a Hook

TOP QUOTES

Joe Petruzzi

[19:00] “What can I do fast and what can I do to be more direct with my rate for outbound.”

[20:00] “Make sure you do multichannel and have that diversification.”

Matt Wolach

[0:02] “Outbound lead generation can be difficult and scary.”

[21:20] “Focus - make sure you get one right first, but then make sure you immediately follow that with getting other channels.”

LEARN MORE

To learn more about Joe Petruzzi and Waylan Consulting, visit www.waylanconsultinggroup.com.

You can also find Joe Petruzzi on LinkedIn at https://www.linkedin.com/in/joe-petruzzi-b2b6a29b/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy-to-implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

Get even more tips by following Matt elsewhere: