From Set Back to Set Up!: Jamie Kern Lima of IT Cosmetics

Even as a child, Jamie Kern Lima loved listening to people share their stories. As a kid she would watch Oprah in the family living room, soaking up both the sincerity and contagious enthusiasm that was the hallmark of such an iconic show. It came as a surprise, then, when Jamie’s dream job as a news anchor didn’t turn out to be as fulfilling as she’d hoped.

A sudden, tenacious battle with rosacea led Jamie to explore a countless number of makeup and skincare options, all to no avail. Inspiration struck when she decided to create her own line of cosmetics despite her lack of experience in the field. Following her intuition to leave the newsroom behind, Jamie experienced years of rejection as one investor after another turned her down. Sticking to her guns proved her point, however, as IT Cosmetics slowly grew, only to be acquired by L’Oreal in 2016 in their largest company purchase to date. Jamie is now the first female CEO in L’Oreal’s 100 years as a brand, and she’s passing her invaluable advice along in her new book, Believe It. In doing so, Jamie hopes to instill in readers hope and strength, to trust their intuition and inspire them to become the person they were born to be.

Thanks for listening!

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Big Ideas

• Learning to trust your intuition in your journey.
• Going deep into authenticity in order to be happier and increase your chances of success.

Links

To Purchase a copy of Jamie’s book “Believe It” visit https://www.believeit.com/

IT Cosmetics

Follow Jamie Kern Lima IG: @Jamiekernlima and on FB @JamieKernLimaPage

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