114: Tall Orders: Why & How to Market a Startup

Working with startups isn’t for everyone. In fact, many agencies avoid them completely. But for an agency with the right skills and fortitude, the experience can be incredibly fulfilling.

In this episode, I interviewed Melissa Wallace and Laura Maiurano, the co-founders and chief executives of fivefoottwo marketing. We talked about how to be effective when working with entrepreneurs and startups.

What we discussed:

- Misconceptions agency owners have about working with startups

- How to build effective agency-to-agency collaboration

- Constructing a fair compensation package with a startup

- Why a small, independent agency can be a perfect match for a startup

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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