Creating a Referral Generating Photography Business | Part 4

Why is it important to anchor your sales to positive emotions? Today’s episode is the fourth in a series that aims to explore that exact question. Inspired by Alex Hormozi’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, I’m sharing key concepts that I’ve implemented in my own business to create meaningful client connections and cash flow. 

The Focused Photographers Podcast was created based on the idea that the most incredible tool for learning is a deep dive into any given topic from multiple perspectives. Join us every other week as we explore important topics, with host Daniel Moyer and a variety of guests offering different perspectives! Make sure you’ve hit that follow or subscribe button on your favorite podcast player to get notified each week as we air new episodes!

REVIEW THE SHOW NOTES

What does it mean to seek positive emotion to anchor sales to? (2:42)

Bird personalities and what they need to hear (6:14)

Putting it into practice (10:44)

A personal referral is the most valuable marketing currency (16:02)

MENTIONED IN THIS EPISODE

Chip Heath, Dan Heath: The Power of Moments

Alex Hormozi: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

CONNECT WITH DANIEL MOYER​

Website: https://danielmoyercoaching.com/

Wedding Instagram: @DANIELMOYERPHOTO

Business Instagram: @GETFOCUSEDPHOTOGRAPHERS