Legal Innovation Spotlight 26 - Navigating the Legal Landscape of Pixel Tracking with Travis Rosen
In this episode, I am joined by our guest Travis Rosen, Legal Process Engineer at BakerHostetler. Travis is a part of the IncuBaker team, the research and development division of BakerHostetler. Discover how Travis transitioned from healthcare to legal privacy and learn about the revolutionary pixel tracking program that won them an award at ILTA's Evolve conference. We also focus on the nuances of pixel tracking, the legal implications of pixel use, and the rise in related litigation. Tune in to learn how pixel tracking and other emerging technologies can impact your business, protect your privacy, and enhance operations with legal tech.
In this episode, Travis shares insights on how to:
- Understand the role of cookies and pixels in data collection
- Implement and utilize pixel-tracking technology
- Navigate legal implications and litigation related to pixel tracking
- Benefit from in-house pixel tracking solutions
- Enhance business through innovative privacy services
Key takeaways:
- Exploring and integrating emerging technologies, such as automated contract review and pixel tracking, can significantly enhance legal services and offer innovative solutions to common challenges.
- Understanding the risks associated with pixel tracking on websites is crucial, as it can unknowingly collect personal information and lead to potential legal liabilities.
- Staying informed about the increasing litigation and various privacy laws related to pixel tracking is essential for businesses to ensure compliance and avoid legal issues.
- Implementing regular assessments and maintaining vigilance over website tracking technologies can help businesses protect user data and adhere to privacy regulations effectively.
About the guest, Travis Rosen:
Travis Rosen is a Certified Information Privacy Professional (CIPP-US) who has worked in the legal privacy sector for 4 years. His areas of focus include data mapping, cookie compliance, data access requests, PI management, and HIPAA. Before that he worked as a Research Project Coordinator, ensuring pharmaceutical companies were adhering to FDA and CDC laws regarding post-market opiate abuse and addiction standards, along with many years working in clinical drug, neuroscience, and addiction research. He holds a Master's of Public Health with a concentration in disease prevention and health promotion, and a B.A in International Relations and History. In his free time he's an active musician and music producer.
Disclaimer: I am speaking in capacity as an employee of IncuBaker, a division of BakerHostetler. I am not an attorney and not speaking in the capacity of offering legal advice or solutions representing the firm. These are merely the opinions from my role as a legal process engineer for IncuBaker.
“We are a very forward-thinking sort of group here and we really gear ourselves towards emerging technologies. We try to stay on the cutting edge and offer these advanced technical services.” – Travis Rosen
Connect with Travis Rosen:
Website: https://www.bakerlaw.com/services/incubaker-emerging-technologies/
LinkedIn: https://www.linkedin.com/in/travis-rosen-mph-cipp-us-92806630/
Connect with Ted Theodoropoulos:
Website: https://getinfodash.com/
LinkedIn: https://www.linkedin.com/in/tedtheo